MBA (Marketing and Public Relations)


Intakes: October and February

Duration: 1 year full-time

Awarding Body: University of Bolton

UCAS code: 7106


Overview

This pathway combines business and management with the study of marketing. The programme is tailored to the needs of marketing professionals and students looking to progress in a career within the marketing and public relations sector.

The programme is focused on building student’s knowledge and expertise in a variety of marketing functions. Modules in the programme include: Digital Marketing Communication and PR, which will provide students with an understanding of the design and implementation process in digital marketing strategies, Sustainable Business, which examines the relationship between business and the natural environment within a social and economic context and Marketing Fundamentals, which build students’ knowledge on the marketing environment and marketing management.

The 60-credit dissertation module will also be based on a marketing related aspect of business.

Entry requirements

Second-class bachelor’s degree.

1 academic and 1 employer reference.

Applicants require a minimum of 2 years post-graduation work experience in a managerial or professional role.

We welcome applications from international students and from those with non-traditional educational or professional qualifications, who shall be considered on their own merits.

International applicants whose first language is not English require an Academic IELTS score of 6.5 with at least 6.0 in each unit.


Learning and assesment

These figures give an indication of how students learn and are assessed across the whole course. The weighting may vary from module to module.

Learning

Assessment


Modules

First semester

  • Managing Corporate Finance

  • Research Methods

  • Strategic Marketing

  • Sustainable Business

Second semester

  • Business Strategy

  • Digital Marketing Communication and PR

  • Leadership and People Management

Third semester

  • Dissertation


Further information

For further information, please contact the Admission Office.